Creating a Digital Movement
“As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of ‘do it yourself.”
In The Medium is the Massage McLuhan suggests that our world is moving into a digital age. Written in 1967 he made predictions of a ‘global village’ a place where people can come together, across geographical & cultural borders, to share ideas and experience media simultaneously. He believed this would bring our world closer together and prelude a more harmonious existence on this earth. Forty years later we are still embroiled in wars which, at their core, speak to the inability of the global village to overcome greed and hate.
We who believe in peace are the global majority. And yet, our President is unresponsive and mainstream media continue to trumpet his call to war. How, without satellites and TV stations, can we make our voices heard above the gatekeepers? The lessons from Media still apply: we are in the age of automation, we must ‘do it ourselves’.
The genius of the internet is the decentralization of power and information. In other words, YOU have the power to share the information. Every time you pass on an action alert to your network, every time you research a subject, every time you publish your opinion – you are unseating the status quo. You are saying NO to watered down information ‘from the ground’ in Iraq. You are saying NO to the lies perpetrated by the Bush administration.
Instead, you are saying YES to the peace movement. We will never have a satellite (or the money to rent one) so we depend on you to broadcast our message of peace to the global village. I urge you to take on this challenge. Go to our website, do your research and remember that every moment is a teaching moment. Take action, online or otherwise, and tell people what you did encouraging them to join the movement.
You are frustrated by the lack of movement in a progressive direction – I understand. We long for peace and justice while our world seems to become less and less oriented towards those goals. There is no alternative than to ‘sound my (our) barbaric YAWP over the rooftops of the world.’ (Walt Whitman) demanding we be heard. The Internet is the best way to unite our voices so they cannot ignore us. We have the power share our goals with the world and expand our knowledge of that world – use it.